Memorial Health - Nip It In The Butt

Written by Eric Darling
Tuesday, August 31 2010 16:05

Description

We produced this 11-minute documentary for the Curtis and Elizabeth Anderson Cancer Institute at Memorial University Medical Center through a Georgia Cancer Coalition funded grant project which aims to teach middle school aged children about the dangers of smoking.  The challenge set out before us was to make a video that would hold the audience's interest while still educating them.  We incorporated some scary statistics along with some first-hand accounts from some generous participants of many walks of life.  In order to make the material more digestible, we broke up the program into smaller sections with an old-timey looking technique.  This method enabled us to suggest to our audience that smoking is a thing of the past.

Specs

Project Type:  Documentary
Format:
  HD (1080p24)
Length:
  11 minutes
Turnaround:
6 weeks
Deliverables:
DVD, YouTube, Intranet


Last Updated ( Tuesday, August 31 2010 16:29 )

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