online video facts
  • Only about 24% of national brands are using online video to market to consumers.

    [kantar media]

  • YouTube viewers watch nearly 4.5 hours on average each month.

    [comscore]

  • 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.

    [emarketer 2013]

  • 43% of marketers cite lack of available video content as their reason for not using video.

    [the relevancy group]

  • 33% of online sales came from the 13% of site visitors who viewed video.

    [stores magazine]

  • Over 90% of shoppers surveyed found video useful in making purchase decisions.

    [internet retailer]

  • Web video grew 29% between 2012 and 2013.

    [internet advertising bureau]

  • Online video now accounts for 50% of all mobile traffic.

    [bytemobile analytics report]

  • 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.

    [internet retailer]

  • 89 million people in the United States are going to watch 1.2 billion online videos today.

    [comscore]

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