online video facts
  • 89 million people in the United States are going to watch 1.2 billion online videos today.


  • Web video grew 29% between 2012 and 2013.

    [internet advertising bureau]

  • Online video now accounts for 50% of all mobile traffic.

    [bytemobile analytics report]

  • 43% of marketers cite lack of available video content as their reason for not using video.

    [the relevancy group]

  • Consumers watch videos 60% of the time, and 52% are less likely to return a product after viewing a video.

    [website magazine]

  • 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.

    [internet retailer]

  • Online video users are expected to double to 1.5 billion in 2016.


  • 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.

    [emarketer 2013]

  • YouTube viewers watch nearly 4.5 hours on average each month.


  • Internet video traffic will be 69% of all global consumer Internet traffic in 2017.


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