online video facts
  • 89 million people in the United States are going to watch 1.2 billion online videos today.


  • Only about 24% of national brands are using online video to market to consumers.

    [kantar media]

  • It would take someone over 5 million years to watch all the video that will cross the Internet each month in 2019


  • Online video will account for $13.7 Billion in direct revenue each year by 2020


  • Visitors who view product videos are 85% more likely to buy than visitors who do not.

    [internet retailer]

  • Consumer internet video traffic will be 80% of all Internet traffic in 2019, up from 64% in 2014.


  • 33% of online sales came from the 13% of site visitors who viewed video.

    [stores magazine]

  • YouTube viewers watch nearly 4.5 hours on average each month.


  • Consumers watch videos 60% of the time, and 52% are less likely to return a product after viewing a video.

    [website magazine]

  • 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.

    [internet retailer]

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