online video facts
  • 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.

    [emarketer 2013]

  • 43% of marketers cite lack of available video content as their reason for not using video.

    [the relevancy group]

  • Online video now accounts for 50% of all mobile traffic.

    [bytemobile analytics report]

  • YouTube viewers watch nearly 4.5 hours on average each month.


  • 92% of mobile video viewers share videos with others.


  • Over 90% of shoppers surveyed found video useful in making purchase decisions.

    [internet retailer]

  • Visitors who view product videos are 85% more likely to buy than visitors who do not.

    [internet retailer]

  • Only about 24% of national brands are using online video to market to consumers.

    [kantar media]

  • Online video users are expected to double to 1.5 billion in 2016.


  • Internet video traffic will be 69% of all global consumer Internet traffic in 2017.


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