St. Joseph's/Candler Vaccine Initiative

Despite Georgia's population being roughly one-third African-American, they have only received a little more than one-tenth of all vaccinations in the state to date.

Recognizing this critical public health disparity, St. Joseph's/Candler Health System partnered with eThree Media to produce a series of videos touting the many reasons for members of the African-American community to get vaccinated against COVID-19. The initiative entitled "Spread The Facts, Not The Virus" appears on its own section of the health system's web site, and currently appears on the health system's social media pages.

Interviews with area clergy members, system physicians and community influencers were set against customized backdrops of their places of worship, work and familiar Savannah scenes. As the video wraps up, participants cite their reasons for getting vaccinated while holding a representative photo. eThree Media was tasked with placing these photos on the blank white board that the people held during filming. You can check out our compositing handiwork around the 6:08 mark in the video below.

Along with this primary 7-minute overview video, an abridged 3-minute version was also produced. Additionally, each participating clergy were provided individualized full-length videos specifically for their own congregations.