St. Joseph's/Candler hired eThree Media to produce a television commercial highlighting their new minimally invasive surgical device, the DaVinci robot. The device allows for finer surgical control in tight and confined areas of the human body, causing less post-operative discomfort, and allowing for faster rehabilitation of patients.
We built a graphical spot, incorporating customized script text elements, original operating room video and animated effects. The spot focuses on one of the procedures being offered by the health system that features the use of the DaVinci.
