Description

The business of farming is demanding.  Not to put too fine a point on it, but farmers are always on the lookout for ways to be more productive.  JCB is the worldwide leading manufacturer of telescopic handlers - a class of machine typically associated with the construction industry.  But, seeing an opportunity to make inroads in agrigulture with their industry leading position, JCB contacted eThree Media to help in getting out the word.  The resulting video is a product of our tour through several midwestern states where some cutting-edge dairy operations have already adopted this replacement to their old tractor loaders.

Specs

In The Client's Words

The aim of this video was to sell the concept of our 'telescopic handler' machine to farmers.  Dairy farmers normally use tractor loaders and  this video showed how the JCB telescopic handler lifts further, higher and faster than their existing machine.

eThree Media were instrumental in creating this campaign.  They provided a complete solution from discussions around the original concept to duplication of the end product.  Along the way we went to Minnesota and Iowa to film on location, they also wrote the script and completed all of the editing.  We have had positive feedback from our dealers that this material effectively promotes the benefits of the product.

Michael Plummer, Marketing General Manager
JCB Inc.