The business of farming is demanding. Not to put too fine a point on it, but farmers are always on the lookout for ways to be more productive. JCB is the worldwide leading manufacturer of telescopic handlers - a class of machine typically associated with the construction industry. But, seeing an opportunity to make inroads in agrigulture with their industry leading position, JCB contacted eThree Media to help in getting out the word. The resulting video is a product of our tour through several midwestern states where some cutting-edge dairy operations have already adopted this replacement to their old tractor loaders.
