JCB is well known for their humanitarian efforts following world disasters. The Haiti earthquake was no exception, as JCB teamed up with the American Red Cross in an effort to raise $1M for the relief effort. As the world's leading manufacturer of backhoe machines, JCB sent one driver and team to drive the backhoe on a record-breaking trip across America (over 3,000 miles!)
eThree Media principle Eric Darling was contracted to provide the cinematography of the trip, and to file nightly videos online detailing each day's events. This one-of-a-kind trip was certainly full of challenges for both JCB and eThree Media, as neither man nor machine were ever designed to perform under these types of circumstances. Regardless, we completed the journey right on schedule, and you can watch the fruit of our labors right here.
